However, by the end of 2020, it had about 833,000 print subscribers left. In 2019, the paper had 900,000 print subscriptions. The paper lost 7.4% of its print subscribers in 2020. Cooking and Games were also an important factor in The New York Times ’ digital subscription increase in 2020. In 2020, these services attracted about 600,000 new subscribers total, marking an impressive 66% rise from the year before.

1.6 million Times readers subscribe to non-news digital content.īesides its news content, the paper offers online services like The New York Times Cooking and Games. By some estimates, this means that the company has more digital subscribers than any of Canada’s own media outlets. According to New York Times readership demographics, Canadians make up 27% of its international subscriber base. The paper has long tried to conquer these two markets, and its efforts seem very successful thus far. In both these countries, Times ranks as one of the most popular digital news sources. 10% of Canadians and 6% of Australians regularly visit The Times ’ website. Looking at The New York Times readership demographics by country, most of the paper’s international readers come from other English-speaking countries like Canada and Australia. The New York Times isn’t only popular in the US - it also has many subscribers abroad. 16% of the paper’s subscribers live outside of the United States. Finally, 30% of US digital subscribers opted for internet editions of their local newspapers. The Washington Post, another paper widely perceived as left-leaning, ranked second with 31%. The New York Times is the most popular newspaper among US digital news consumers.Īlmost two-fifths (39%) of Americans who subscribed to digital editions of print newspapers in 2020 chose to support The New York Times, readership statistics reveal. The New York Times subscriber numbers went up from 3.43 million in 2019 to 5.09 million at the end of 2020, marking a 49.4% increase year-over-year. In 2020 alone, the paper added 1.66 million digital subscribers.Īlthough 2020 was financially rough for all media outlets, The Times managed to significantly increase its digital subscriber base. From 799,000 digital subscribers in Q1 2014, the number has gone up to an all-time high of 5.09 million in Q4 2020 - an impressive 537% increase. Unlike many competitors, The Times has managed to grow its digital subscriber base each quarter for the past seven years. The number of New York Times ’ digital subscribers has been growing steadily since 2014. As such, only $392.42 million of the company’s $1.783 billion revenue in 2020 came from ads.Ĥ.

However, things have changed since then.Īdvertisers are now shifting to digital and have significantly reduced their spending on print. In 2008, this also applied to The New York Times - $1.771 billion of the paper’s $2.939 billion annual revenue that year came from selling ad space. Most newspapers got the largest share of their profits from advertising in the past. Since 2008, The New York Times ’ ad revenue share fell from 60.2% to 22%. While this is only a minor increase, it’s still significant, considering how financially challenging 2020 was for most media. If we only look at the numbers from Q4 of 2020, we can see that the quarterly revenue has actually gone slightly up year-over-year - from $508.36 million to $509.36 million.

Traditionally, The New York Times’ revenue is the highest in the year’s final quarter. … But the Q4 revenue was up by 0.2% from 2019. Yet despite the COVID-19 pandemic and the financial crisis it caused, the esteemed paper suffered a minimal loss of revenue - from $1.812 billion in 2019 to $1.783 billion in 2020. In the year when most newspapers saw major losses, The New York Times was no exception. The New York Times ’ annual revenue dropped by 1.6% in 2020…

New york times first crossword editor